FAQ
Short answers to the questions we get most often.
What is Klarspel?
Klarspel is a hands-on AI practice for small and medium businesses. You build something real in your first session. Then we turn it into a working pilot inside your business.
Who is Klarspel for?
Owners and teams who run the company day to day. Not big enterprise AI programs. English, German and Swedish.
What is AI Visibility?
A short sprint so customers find you, and describe you correctly, in ChatGPT, Copilot, Gemini, Claude, Perplexity and Google. Two to three weeks: a baseline on the questions your buyers actually ask, the gaps in how AI talks about you, and a short fix list plus writer-ready briefs. Classic SEO sits underneath.
How is AI Visibility different from a Done-with-me pilot?
A pilot builds your first real AI use case with you. AI Visibility is about being found and described correctly when people ask AI about your category. You can buy either on its own.
Who is Ingmar Bertram?
Ingmar Bertram is the founder of Klarspel and a builder, not only an advisor. He has spent years making products and companies in education and marketing tech, including as former COO of kursfinder.de at Keystone Education Group across Germany, Austria and Switzerland. He is AI Lead at Science Park Gotland, where he runs a regional AI program for small businesses and public organisations. He still delivers talks, workshops and pilots himself. MBA, University of Illinois. English, German and Swedish.
Where does Klarspel work?
With clients across English-, German- and Swedish-speaking markets. Contact is hello@klarspel.com. The site is klarspel.com.
How do we start?
Write to hello@klarspel.com or book a short call. We come back with a talk, a workshop, a pilot or an AI Visibility sprint, whichever fits.
What about Article 4 of the EU AI Act?
Article 4 is the AI-literacy rule. It does not force you to buy a course. It obliges you to make sure people using AI in your business understand what they are using. Our German and Swedish workshops leave you with that, plus participation records.
Do you write our website for us?
In the AI Visibility sprint you keep writing. We hand you writer-ready briefs and a fix list so the answers point to you.
What is Klarspel Partner?
A steady monthly rhythm while adoption grows: a build session, async access and a quarterly check-in. Ongoing help, not a subscription you forget about.